Job ID: DAT-IND-203
Department: Research & Analysis
Job Type: Permanent
As a Digital Marketing
Specialist, the candidate will be responsible for developing and executing
comprehensive digital marketing strategies for our clients. The ideal candidate
should have a minimum of 3 years of experience in managing Meta ads, Google
Ads, and LinkedIn ads. Agency experience is preferred, and the candidate should
be well-versed in creating and implementing digital marketing campaigns that
deliver exceptional results.
- Digital Marketing Strategy:
Develop and implement effective digital marketing strategies tailored to each
client's unique goals and target audience.
- Campaign Management:
Manage and optimize Meta ads, Google Ads, and LinkedIn ads campaigns, ensuring
they are aligned with the client's objectives and budget.
- Client Communication:
Serve as the primary point of contact for clients, providing regular updates on
campaign performance, results, and recommendations for improvement.
- Budget Management:
Efficiently allocate and manage ad budgets to maximize ROI and meet client
- Keyword Research: Conduct
in-depth keyword research and analysis to identify opportunities for improving
- Ad Copy and Creative
Development: Create compelling ad copy and collaborate with designers to
develop visually appealing ad creatives.
- Analytics and Reporting:
Monitor campaign performance using analytics tools, prepare detailed reports,
and provide data-driven insights and recommendations.
- A/B Testing: Implement A/B
testing strategies to optimize ad copy, landing pages, and other campaign
- Stay Updated: Stay up to
date with industry trends, best practices, and algorithm changes to ensure our
clients remain competitive in the digital landscape.
- Team Collaboration: Work
closely with cross-functional teams, including content creators, SEO
specialists, and web developers, to ensure cohesive and integrated digital
- Minimum of 3 years of experience
in managing Meta ads, Google Ads, and LinkedIn ads.
- Proven track record of
successfully managing multiple digital marketing projects.
- Proficiency in digital marketing
strategy development and execution.
- Strong analytical skills and
experience with digital marketing analytics tools.
- Excellent communication and
- Agency experience is preferred.
- Google Ads and Meta Ads
certifications are a plus.
- Bachelor’s degree in marketing,
Business, or a related field is preferred.