User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.
Creating a successful user-centered design encompasses the principles of human-computer interaction (HCI) and goes further to include the following disciplines:
Project Management focuses on planning and organizing a project and its resources. This includes identifying and managing the lifecycle to be used, applying it to the user-centered design process, formulating the project team, and efficiently guiding the team through all phases until project completion.
User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
Usability Evaluation focuses on how well users can learn and use a product to achieve their goals. It also refers to how satisfied users are with that process.
Information Architecture (IA) focuses on how information is organized, structured, and presented to users.
User Interface Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.
Interaction Design (IxD) focuses on creating engaging interactive systems with well thought out behaviors.
Visual Design focuses on ensuring an aesthetically pleasing interface that is in line with brand goals.
Content Strategy focuses on writing and curating useful content by planning the creation, delivery and governance behind it.
Accessibility focuses on how a disabled individual accesses or benefits from a site, system or application.
Web Analytics focuses on the collection, reporting, and analysis of website data.
Forrester defines customer experience as ‘how customers perceive experiences with your company.’ ‘Perception’ is key here, as it signifies that Customer Experience is subjective or can be different for each individual customer – and that’s what makes success so difficult to achieve. One customer might value fast customer service over and above the quality of a product. This means they’d be likely to cite a positive experience if a company rapidly responds to a complaint about a faulty item or an unpleasant service. In contrast, another person in the same situation might cite a negative experience, if they place greater value on the quality of a product rather than a company’s speed in remedying it.
Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services. From web applications, analytic dashboards, e-brochures, email templates to mobile applications, we are proud of not just our long experiences, but also the way we evaluated each of our works in terms of their performances and acceptances.
Adapting technology to a creative thought has been a matter of pleasure for us. However, we are aware of the challenges beyond the scope of technology.