Further to the recent data turmoil, Facebook, as part of the set of actions, announced changes that would make businesses and media organisations less visible in people’s news feeds. This could impact on businesses that relied on traffic from Facebook to generate sales. Do we need to worry about the change Facebook has made?The first thing to do in...
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GDPR stands for the General Data Protection Regulation that globally impacts the processing of all personal data of residents in the European Union (EU).1. General Data Protection Regulation (GDPR): Effective May 25, 2018, the GDPR aims to protect and strengthen the privacy rights of EU individuals through stricter, more defined requirements for ha...
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You have collected thousands of opt-in email addresses from your website and added them to your mailing list without properly verifying if the address owners actually consented to be subscribed to your list. You sent out a bulk mailing to the list and now you're blacklisted by ISPs and spam filter systems for spamming. How can you now fix the probl...
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A general bounce is recorded when the server could not deliver an email message, but also the bounce processing tool could not detect a specific reason. In most cases, this is related to a soft bounce. Normally that is because the bounce message from the recipient's server was very broad. We treat these as soft bounces. Example: "Subject: Undeliver...
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Having recently been asked to do a mail out for the best part of 11,000 emails, I thought that I would take a moment to do a write up and explain what I think are some of the important points and considerations in maintaining and operating large emailing lists. These are of course, legitimate, opt-in email lists, not those obtained by illicit means...
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These are the most common mistakes we see new email marketers make, which result in accidental spam filtering:Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!"Going crazy with exclamation points!!!!!!!!!!!!!!!USING ALL CAPS, WHICH IS LIKE SCREAMING AT THE TOP OF YOUR LUNGS VIA EMAIL (especially in the subject line)Color...
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