We offer end-to-end market research solutions tailored to the unique needs of
clients across diverse sectors.
Quantitative Research
Online Surveys
At Timesworld, our online surveys are powered by a proprietary survey platform,
purpose-built by our in-house development team to deliver reliability,
flexibility, and precision. Unlike generic tools, our platform is engineered to
function seamlessly in both online and offline environments, making it ideal for
conducting surveys even in low connectivity areas.
Key features of our system include:
Intelligent question routing and multilingual support
Secure offline data collection with automatic sync upon reconnection
Multimedia input (photos, voice notes, videos) for richer responses
Compatibility across mobile, tablet, and desktop devices
This platform is trusted by clients across industries for:
Public feedback programs and sentiment studies
Brand health tracking and awareness surveys
Workforce engagement and internal communication assessments
Longitudinal consumer behavior research
CATI (Computer-Assisted Telephone Interviewing)
Our CATI system combines trained interviewers and custom-built calling software
to ensure structured, high-quality data collection through phone surveys, ideal
for targeted outreach and deeper engagement.
CAPI (Computer-Assisted Personal Interviewing)
We conduct face-to-face interviews using mobile devices equipped with our
in-house CAPI system, enabling secure, real-time data capture with GPS tagging
and multimedia inputs.
Mobile & SMS-based Surveys
Designed for speed and reach, our mobile and SMS surveys are optimized for quick
feedback collection, especially effective in low-bandwidth environments and for
rapid public engagement. We advocate this method extensively for public sector
programs and essential commodity price tracking where smartphone or internet
penetration is limited.
Polls & Public Opinion Studies
Timesworld has a strong legacy in conducting structured polls and public opinion
studies for government entities, media groups, and social research institutions.
Our approach combines scientifically grounded methodologies with region-specific
expertise to deliver reliable, representative, and actionable insights.
We use a mix of online, SMS, and CATI channels to reach varied demographic
groups and ensure high participation rates. Whether it's policy feedback, voter
behavior, social sentiment, or public service assessments, our polls help
decision-makers understand the voice of the people in real time. Additionally,
we complement field data with robust desktop research, media analysis, and trend
monitoring - enabling us to offer well-rounded insights that reflect both public
opinion and contextual dynamics. Timesworld is widely trusted for its data
integrity, neutrality, and the ability to turn complex signals into clear
strategies that influence governance, communication, and social impact.
Qualitative Research
Focus Groups
Timesworld conducts professionally moderated focus groups - both in-person and
online - to explore deep-rooted opinions, emotions, and motivations behind
consumer or citizen behavior. Each session is designed with strategic intent,
ensuring the right mix of participants, themes, and insights.
We are also actively building a robust and segmented panel of reliable
participants across demographics, industries, and regions, allowing for quicker
recruitment and more consistent, high-quality feedback. Our in-house tools
support multilingual sessions, real-time collaboration, and post-session
analysis - ideal for concept testing, service evaluations, campaign feedback,
and social sentiment studies.
In-depth Interviews (IDIs)
We conduct one-on-one interviews with key stakeholders and target audiences to
uncover detailed insights, especially for sensitive or high-impact topics. Our
trained researchers ensure depth, confidentiality, and context-rich outputs.
Ethnographic Research
We observe real-world behavior in natural settings to uncover unspoken needs and
cultural patterns that traditional surveys may miss. Ideal for product
usability, consumer lifestyle studies, and public service research.
Online Communities & Diaries
We engage participants over time through secure digital platforms where they
share experiences, visuals, and feedback. Ideal for longitudinal studies,
product co-creation, and evolving consumer narratives.
Specialized Research Areas
Brand Tracking & Perception Studies
Timesworld has extensive experience in tracking brand health across industries
through continuous and campaign-based studies. We measure key metrics such as
awareness, familiarity, favorability, trust, and advocacy to understand how
brands evolve in public perception over time.
Using our proprietary tools and multi-channel survey reach, we deliver insights
segmented by audience type, geography, and media exposure. These studies are
vital for refining brand strategy, gauging campaign effectiveness, and
maintaining competitive positioning in dynamic markets. Our approach combines
quantitative consistency with qualitative nuance, making it a preferred choice
for clients managing multiple touchpoints or expanding into new markets.
Consumer Behavior Analysis
We uncover what drives consumer decisions, preferences, and loyalty through data
modeling, segmentation, and behavioral research. Our insights help brands tailor
products, messaging, and experiences that resonate.
New Product & Concept Testing
We validate new ideas by capturing real consumer reactions to product concepts,
features, packaging, and pricing. Our testing minimizes risk and enhances market
readiness before launch.
Employee Satisfaction & Engagement
Timesworld has successfully executed employee feedback programs across
government entities, corporate groups, and multinational organizations. Our
surveys measure satisfaction, engagement, motivation, and alignment with company
values - offering a clear view into workforce health and performance drivers. We
use custom-built, anonymous feedback platforms to ensure honest responses and
actionable data. Reports are segmented by department, tenure, and role, helping
leadership address challenges and strengthen workplace culture.Our tools also
support pulse checks, onboarding evaluations, and exit insights - making it a
comprehensive solution for employee lifecycle engagement.
Customer Experience (CX) & Journey Mapping
We analyze customer interactions across channels to identify pain points,
expectations, and moments of impact. The insights help enhance satisfaction,
loyalty, and service efficiency.
B2B Market Studies
We conduct targeted research with decision-makers, influencers, and buyers to
uncover market dynamics, unmet needs, and purchase drivers. Ideal for sizing
opportunities, refining positioning, and guiding GTM strategies.
Public Sector & Policy Research
We support governments and public institutions with data-driven research to
inform programs, policies, and citizen engagement. Our studies combine
fieldwork, digital tools, and secondary data to ensure inclusive, evidence-based
recommendations.
Tools & Technologies
We integrate cutting-edge platforms for:
Survey Automation
Dashboard Reporting
Text & Sentiment Analysis
AI-powered Data Cleaning & Pattern Recognition
Data Visualization for Decision Makers
Quality, Compliance & Ethics
As an ESOMAR member, our work adheres strictly to global standards for:
Informed Consent
Data Privacy & PII Protection
Transparency in Sampling & Reporting
GDPR Compliance
Responsible AI Use in Research
Why Choose Timesworld?
Timesworld is more than a market research company - we are a technology-driven
insights firm with over two decades of excellence in data management, analytics,
and digital transformation. Our work merges the depth of traditional research
methodologies with the speed and precision of AI-powered intelligence, offering
clients future-ready insights.
As a proud ESOMAR member, Timesworld upholds the highest ethical standards in
research. We are certified in ISO 9001:2015 for Quality Management and ISO/IEC
27001:2022 for Information Security. Timesworld is also registered with the Information Commissioner’s Office
(ICO), UK, under the Data Protection Act 2018, and has been a forerunner and
exemplar in GDPR compliance since its inception. Our leadership in data
protection has made us a trusted resource for several organizations that depend
on our GDPR-aligned practices to ensure their own compliance and data
governance.
Our edge is further strengthened by a highly skilled panel of Subject Matter
Experts (SMEs) across verticals like healthcare, tourism, finance, education,
retail, and government, enabling us to deliver insights that are rich in
industry context and decision-making value.
With physical offices in UAE, India and Canada, and a growing network of
partners in several countries, Timesworld offers truly global research
capabilities with local adaptability.
Want to know more? Click here to contact us.