We offer end-to-end market research solutions tailored to the unique needs of clients across diverse sectors.

Quantitative Research

Online Surveys
At Timesworld, our online surveys are powered by a proprietary survey platform, purpose-built by our in-house development team to deliver reliability, flexibility, and precision. Unlike generic tools, our platform is engineered to function seamlessly in both online and offline environments, making it ideal for conducting surveys even in low connectivity areas.

Key features of our system include:
Intelligent question routing and multilingual support
Secure offline data collection with automatic sync upon reconnection
Multimedia input (photos, voice notes, videos) for richer responses
Compatibility across mobile, tablet, and desktop devices

This platform is trusted by clients across industries for:
Public feedback programs and sentiment studies
Brand health tracking and awareness surveys
Workforce engagement and internal communication assessments
Longitudinal consumer behavior research

CATI (Computer-Assisted Telephone Interviewing)
Our CATI system combines trained interviewers and custom-built calling software to ensure structured, high-quality data collection through phone surveys, ideal for targeted outreach and deeper engagement.

CAPI (Computer-Assisted Personal Interviewing)
We conduct face-to-face interviews using mobile devices equipped with our in-house CAPI system, enabling secure, real-time data capture with GPS tagging and multimedia inputs.

Mobile & SMS-based Surveys
Designed for speed and reach, our mobile and SMS surveys are optimized for quick feedback collection, especially effective in low-bandwidth environments and for rapid public engagement. We advocate this method extensively for public sector programs and essential commodity price tracking where smartphone or internet penetration is limited.

Polls & Public Opinion Studies
Timesworld has a strong legacy in conducting structured polls and public opinion studies for government entities, media groups, and social research institutions. Our approach combines scientifically grounded methodologies with region-specific expertise to deliver reliable, representative, and actionable insights.

We use a mix of online, SMS, and CATI channels to reach varied demographic groups and ensure high participation rates. Whether it's policy feedback, voter behavior, social sentiment, or public service assessments, our polls help decision-makers understand the voice of the people in real time. Additionally, we complement field data with robust desktop research, media analysis, and trend monitoring - enabling us to offer well-rounded insights that reflect both public opinion and contextual dynamics. Timesworld is widely trusted for its data integrity, neutrality, and the ability to turn complex signals into clear strategies that influence governance, communication, and social impact.

Qualitative Research

Focus Groups
Timesworld conducts professionally moderated focus groups - both in-person and online - to explore deep-rooted opinions, emotions, and motivations behind consumer or citizen behavior. Each session is designed with strategic intent, ensuring the right mix of participants, themes, and insights.

We are also actively building a robust and segmented panel of reliable participants across demographics, industries, and regions, allowing for quicker recruitment and more consistent, high-quality feedback. Our in-house tools support multilingual sessions, real-time collaboration, and post-session analysis - ideal for concept testing, service evaluations, campaign feedback, and social sentiment studies.

In-depth Interviews (IDIs)
We conduct one-on-one interviews with key stakeholders and target audiences to uncover detailed insights, especially for sensitive or high-impact topics. Our trained researchers ensure depth, confidentiality, and context-rich outputs.

Ethnographic Research
We observe real-world behavior in natural settings to uncover unspoken needs and cultural patterns that traditional surveys may miss. Ideal for product usability, consumer lifestyle studies, and public service research.

Online Communities & Diaries
We engage participants over time through secure digital platforms where they share experiences, visuals, and feedback. Ideal for longitudinal studies, product co-creation, and evolving consumer narratives.

Specialized Research Areas

Brand Tracking & Perception Studies
Timesworld has extensive experience in tracking brand health across industries through continuous and campaign-based studies. We measure key metrics such as awareness, familiarity, favorability, trust, and advocacy to understand how brands evolve in public perception over time.

Using our proprietary tools and multi-channel survey reach, we deliver insights segmented by audience type, geography, and media exposure. These studies are vital for refining brand strategy, gauging campaign effectiveness, and maintaining competitive positioning in dynamic markets. Our approach combines quantitative consistency with qualitative nuance, making it a preferred choice for clients managing multiple touchpoints or expanding into new markets.

Consumer Behavior Analysis
We uncover what drives consumer decisions, preferences, and loyalty through data modeling, segmentation, and behavioral research. Our insights help brands tailor products, messaging, and experiences that resonate.

New Product & Concept Testing
We validate new ideas by capturing real consumer reactions to product concepts, features, packaging, and pricing. Our testing minimizes risk and enhances market readiness before launch.

Employee Satisfaction & Engagement
Timesworld has successfully executed employee feedback programs across government entities, corporate groups, and multinational organizations. Our surveys measure satisfaction, engagement, motivation, and alignment with company values - offering a clear view into workforce health and performance drivers. We use custom-built, anonymous feedback platforms to ensure honest responses and actionable data. Reports are segmented by department, tenure, and role, helping leadership address challenges and strengthen workplace culture.Our tools also support pulse checks, onboarding evaluations, and exit insights - making it a comprehensive solution for employee lifecycle engagement.

Customer Experience (CX) & Journey Mapping
We analyze customer interactions across channels to identify pain points, expectations, and moments of impact. The insights help enhance satisfaction, loyalty, and service efficiency.

B2B Market Studies
We conduct targeted research with decision-makers, influencers, and buyers to uncover market dynamics, unmet needs, and purchase drivers. Ideal for sizing opportunities, refining positioning, and guiding GTM strategies.

Public Sector & Policy Research
We support governments and public institutions with data-driven research to inform programs, policies, and citizen engagement. Our studies combine fieldwork, digital tools, and secondary data to ensure inclusive, evidence-based recommendations.

Tools & Technologies

We integrate cutting-edge platforms for:

Survey Automation

Dashboard Reporting

Text & Sentiment Analysis

AI-powered Data Cleaning & Pattern Recognition

Data Visualization for Decision Makers

Quality, Compliance & Ethics
As an ESOMAR member, our work adheres strictly to global standards for:
Informed Consent
Data Privacy & PII Protection
Transparency in Sampling & Reporting
GDPR Compliance
Responsible AI Use in Research

Why Choose Timesworld?

Timesworld is more than a market research company - we are a technology-driven insights firm with over two decades of excellence in data management, analytics, and digital transformation. Our work merges the depth of traditional research methodologies with the speed and precision of AI-powered intelligence, offering clients future-ready insights.

As a proud ESOMAR member, Timesworld upholds the highest ethical standards in research. We are certified in ISO 9001:2015 for Quality Management and ISO/IEC 27001:2022 for Information Security. Timesworld is also registered with the Information Commissioner’s Office (ICO), UK, under the Data Protection Act 2018, and has been a forerunner and exemplar in GDPR compliance since its inception. Our leadership in data protection has made us a trusted resource for several organizations that depend on our GDPR-aligned practices to ensure their own compliance and data governance.

Our edge is further strengthened by a highly skilled panel of Subject Matter Experts (SMEs) across verticals like healthcare, tourism, finance, education, retail, and government, enabling us to deliver insights that are rich in industry context and decision-making value.

With physical offices in UAE, India and Canada, and a growing network of partners in several countries, Timesworld offers truly global research capabilities with local adaptability.

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